At IABC our purpose is to help our professionals improve their capabilities and add more value to the organisations they serve.

The IABC board are continuously looking at ways to provide interventions to up-skill the most senior of our people and increase their professional value and yield.

At the most senior level there are a number of areas we need to look at:

 1.   Our technical capability  - communication architecture, planning, channel management, speechwriting

2.   Our business management capability – leadership, impact, budgets, acumen, getting global leadership teams to be more effective

3.   Tapping into the future and meta analysis - anticipating future needs and being on the front foot to make sure our strategies are building for the future

 So how do we come up with a professional development programme to tick all of these boxes?

 Good question.

 Well, we believe we have found something which is profound and will endlessly increase your value as a communications leader and more.

We bring you a gateway session by Ian Kendrick, founder of the The Management Crowd and lecturer at Masters level at some of the top business schools in the UK. Ian was formerly head of corporate development at Fujistu, and brings a unique blend of personal and professional development which will blow your mind and immediately put you two steps ahead of the leaders you support.

This session explores how we work in today's complex environments, and uncovers the root causes of misalignment, miscommunication, disaffection, disagreement and incomprehension. We focus on how these apply at the organisational level, impacting on the communications we deliver and the outcomes we achieve.  

 After which 5 further bite-size workshops will be run between March and July:

1.   Corporate story telling. Leadership is about compelling and coherent stories, delivered in a way that inspires, aligns and mobilises. This session provides practical, thoroughly researched frameworks and structures, from elevator pitches to leadership stories, for change and challenge. These  will enable you to help CxO’s develop their leadership understanding and stories quickly and effectively.

2.   Organisational design and restructuring; enables insight into organisational structure and the behaviours needed for success and short and long term viability. The session provides ways of diagnosing any organisation in any context and uncovering weaknesses; how to identify where change is needed. This provides insights into leadership stories for transition and change. 

3. Future thinking; gives you a deeper understanding of how to confidently work with uncertain futures. The session provides insights into how to build compelling stories about how the future may emerge and how the organisation can fit into, take advantage of and even help to shape such futures to its own advantage. Examples of how organisations have used such techniques to achieve major change and growth (Microsoft, Shell etc)  are used throughout.

4.   Business Innovation and life cycles; provides the insight to understand where you are in your business lifecycle and the leadership behaviours and focus needed to be effective at each stage. Practical, effective tools to help the leadership team work together and change their behaviour as needed are explored; plus clear guidance on how messaging (internal and external) must change as markets emerge and change 

5.   Getting your leadership team to work together; an understanding and experience of visual thinking and how it can transform team interactions. Simple, effective tools that can be used immediately to help resolve conflict and build collaboration are shown, along with an understanding of how decision making is done in different cultures and how each has its place and value. A range of tools that teams can use in their interactions around organisation design, future thinking and the management of innovation and life cycles  are explained

 At IABC UK we are very excited about this. We believe we have found something which will truly benefit you and the organisations you serve. It’s about time at our level we had something which is designed for us which will equip us with the tools and techniques we need to become invaluable. Visit www.themanagementcrowd.com for more information.